Collective Construction & Design
Collective Construction & Design has built a great reputation by providing custom interior design to some of the most demanding clients in the world. When principal Eloise Kubli ASID approached me to ask about web design, the company lacked an Internet presence. Most of their sales were generated by references. What Collective really needed was a custom designed website that would reflect their professional yet personal approach to business. They also needed to simplify how their content — dozens of design and construction projects — was organized so that users could find what they were looking for quickly and efficiently.
So, rather than just sell them an overpriced canned website, I took the opportunity to build a website that served as the entry point for a user’s experience with collectiveconst-design.com. We built the new custom web design, and strategically placed subtle CTAs throughout the site so that visitors would have plenty of opportunities to contact Collective’s expert staff.
Collective represents an incredible opportunity to help a high-end business project their rarefied brand image in an engaging way that represents the significance of who they are and the extraordinary customer service that has defined them. Plus, Eloise and Arthur Kubli and the rest of the staff are just wonderful people! I am thankful to be able to collaborate with them, and am a fan of the work they do. Check them out!